Ruthie's Eyes' Newest Member

Hello, my name is Sheena, and I am the newest member of the Ruthie’s Eyes team.  While I haven’t been doing make-up professionally for an extended period of time, I truly believe that I have finally found what it is that I am supposed to be doing with my life.  First, let me give you some background on my journey to become a part of the team!

My whole life I have loved make-up, whether it was as a child drawing eye shadow and lipstick on my Barbie’s, or in high school experimenting with different looks on myself.  As I came into my mid-twenties I really started trying new looks on me and my friends.  I have been in more than a handful of weddings and I always loved getting my makeup done and watching closely to what the different makeup artists would do.  I always loved makeup, but never thought I could have a career in it. 

So in the meantime I fell into a Full-Time job doing Financial Aid, and eventually worked my way up to a Director-level position.  While the money was good and I actually excelled in the position there was no passion for what I was doing.  I got married a few years after my promotion, was pregnant shortly following the wedding, and was a mommy before my 1—year anniversary.  It was only after having my son that I realized how important it was for me to do something that I was truly passionate about.  If I was going to leave my baby to go to work it had to be worth it to me.  I wanted something flexible, something fun, and something I loved. 

My husband loved his job already, but was working on some things there as well, and in talking one day we decided that this year would be our “YES” year.  We would take every chance we could to do anything that came our way.  We would chase our dreams and see where we ended up.  I took this challenge serious and even drove up to New York to audition for Wheel of Fortune one Thursday afternoon.  Needless to say, that did not work out to well for me, but at least I can say I went. J  With that out of the way I decided that make-up was where my heart was and that I was going to do whatever it took to start my new career.  But finding time between work and my home-life to go back to school full-time would prove to be an impossible challenge.  So it looked like my dream would have to wait.

I went to Ruth to get a spray-tan a few days before my friend’s wedding and was talking about how I was interested in make-up, how I had a passion for it, and how I had looked into make-up programs and just couldn't afford to take time off and do any of them.  Next thing I knew it was 2 weeks later and I was standing behind her in a bride’s kitchen beginning the start of the rest of my life.  I've loved every second of it and haven’t looked back once.  The best part about it was that I was good at it.  It was something that didn't feel like work.  I was excited to leave the house versus dreading it as I had felt in the past. Every new event I did just further validated that I had made the right choice.  I am more excited now than ever for my future with Ruthie’s Eyes.

Being a part of this team has truly inspired me and has opened up a creative side of myself that I never knew existed. I love helping people to see themselves in a different light by enhancing what’s already there.  I look forward to seeing and working with you in the future!  

2014 Fall MakeupTrends

As we move out of the Summer heat and into the cool, breezy fall season everything that we are used to seeing as we step out the door is about to change.  The leaves will start to change to bright, warm, golden colors before falling to the ground and leaving everything bare.  And just for a moment before winter sets in everything will be a warm, rich, golden hue.

So in researching many of the upcoming Fall trends for 2014 I wasn’t surprised to see many of the same things that come to mind when I think of this transitional season. Metallic touches and bright vibrant colors are trending big for Fall.  So if you are feeling like trying something new with your makeup don’t be afraid to push the limits and go a bit outside of your comfort zone. 

If your are a little more timid start with a gold scarf or some silver nail polish and work up to applying some fun glittery eye makeup.  Or maybe start with a peachy lip and work your way up to a bolder color.  Whatever you do, make sure that you choose colors that compliment your eye color and skin tone.  Reference a color wheel if needed, to see which color is complimentary, or opposite your eye color on the wheel. 

 

Towards the end of Fall the trees become more bare and their branches become more defined.  This may possibly be the inspiration for some other Fall trends that we will see more of.  There is room for both glowing, fresh, bare skin and defined eyes within the autumn months.  To get a flawless, glowing complexion start with some fresh clean skin and a moisturizer with an SPF.  This will moisturize your skin while protecting it from the harmful rays of the sun.  Even though it may not be warm and sunny in the Fall like it is in the Summer, the sun’s rays are still strong enough to harm your skin for years to come.   So remember to protect your skin during all seasons.  Using a moisturizer with a built in SPF will take the worry out of forgetting to apply a sunscreen on a day-to-day basis.

 If you do have imperfections on your skin and feel the need to apply a foundation as well, Glo-Minerals is a great choice because the minerals and anti-oxidants used to create the makeup are not only good at covering up any imperfections you may have, but will also protect your skin and help correct your imperfections.  Glo-Minerals also has built-in UV protection as well so you can feel good about using it every day.

If you are like me then you always have to add something more to that bare skin before taking on your day, even if it is just a bit of mascara.  Of course if I had long luscious lashes then I wouldn’t have to do that either, and I am all about simplifying my morning routine as much as possible.  So an alternative would be to get XTreme lash extensions put onto your natural lashes.  XTreme Lash Extensions help your lashes look thicker and longer without looking fake. For more information on XTreme Lash Extensions visit http://www.ruthieseyes.com/xtreme-lashes.html or call Ruthie's Eyes Studio (610-724-3808).  Long luscious lashes is coincidentally just one more Fall Trend for 2014.

 

When you hear defined eyes the first words that may come to mind are dark or smoky, but defined just means clean or outlined.  You can use really any color that you feel compliments your eyes to outline your top and bottom lids.  A dark, liquid liner can be used for a more dramatic look, 

while a light powder applied with small smudge or liner brush can be used for softer definition.

So with fall here, start to look outside and use what is around you to help  inspire a change in your day-to-day look.  Whatever you decide to try don’t be afraid to get a little risqué, as it can all simply be wiped away!   And most importantly have fun!!

 -Sheena

Travel essentials

As I get ready to pack up the family and go to Chicago for a few days, I'm trying my best to keep things light for myself. Between packing all the clothes/stroller/car seats (yes, I have to check two giant car seats), there is little room left for me and my daily essentials. I try to keep most of my makeup and toiletries in my carry-on, so I came up with just a few of the beauty items I'll be bringing to keep things simple but still feel like I have everything I need to get through a week away from home.

1.  GloMinerals Pressed base powder with makeup brush - has an SPF 18 which is also one less thing for me to pack

2. Oil blotters- a no brainer for walking around a city all day in August

3. A jewelry fragrance? These Lisa Hoffman bracelets are perfumed. Not sold on this yet but it sounds interesting!

4. Face cleansing wipes.  Cetaphil makes great individually packaged cleansing cloths now which is perfect for makeup remover and a gentle wash at the end of the day.

5. GloTherapeutics dry shampoo - being able to get away with one extra day without a hair wash is perfect when you're getting ready in a hotel room and just want to get your sightseeing started!

6. A product that can be used as a multipurpose lip and cheek color like Glo minerals creme blush in Fig is always a fun trick when you're on the go :)

7. My "cool as a cucumber" hand sanitizer from Bath and Body Works is so tiny and smells so much better than the typical hand sanitizer. It's great for those post-flight germs, no one wants to get sick on vacation!

Let me know if you have any travel tips for me, especially suggestions for things to do while we're in Chicago :)


-Colleen

A Summer Farm Share

This year, I decided to sign up for a summer farm share.  We did one two years ago through a farm near my husbands work and I absolutely loved it, so I decided to do my research and find out which one locally would suit us best this year.  I came across two in my area that caught my eye, Elwyn Farm and The Red Hill Farm.  I decided overall on the Red Hill Farm in Aston because of the partial share option and the children's garden that they have every summer.

 

Red Hill Farm is owned by the Sisters of St Francis in Philadelphia and allows 120 members to join the share each year.  You can read more about the farm and who it benefits here:

http://www.osfphila.org/red/what

 

Every Tuesday, we will go to the farm and pick up our share.  This was this week's portion:

 

In addition, they have a "You Pick" area with herbs, beans, peas, cherry tomatoes, and flowers for their members.  The children's garden is a cute space with different tasks like weeding and watering for the kids to do each week if they choose, and educational sessions where they can learn more about gardening.

You have to be pretty adventurous with your vegetables if you aren't used to cooking with certain kinds like rhubarb, beets, and collard greens.  But the farm offers recipe suggestions, and I just throw mine in a smoothie with lots of fruit if it's something I really can't get used to.  Other than the occasional type you may not be used to, its your typical summertime fruits and veggies like strawberries, cucumber, lettuce, and potatoes.  And aside from the obvious health benefits of eating lots of fruits and veggies this summer, your skin will thank you as well!  Many of these have a ton of vitamin C (among many others) in them, which naturally protects your skin from the damaging UV rays of the sun.

-Colleen

Ruthie's Summer Must Haves

I have been trying to figure out for the last week or so how am I going to stand the heat of the summer and feel good ! First I was thinking - how am I going to dress. Let's not forget I haven't worn shorts in 10 years.  So I stock up on the season's most plain maxi dresses, maxi skirts and some nice tank tops from H&M! 

$17.95 Maxi Dress

 

$29.95 Maxi Dress

 

 

Then I decide how I'm going to protect myself from the sun but still have just a tad of color to look sun kissed! As you all know I'm married to all GLO products! My bathroom is stocked with GLO to start my day and keep me fresh and beautiful all day long!

 

My daily skin care routine:

1.  Using my favorite purifying cleansing I wash my face using a Clarisonic to get get the best cleanse.
2.  Then I use the most amazing eye cream I have ever used - the eye restore!
3.  Then I apply the new  oil free SPF 30 tinted moisturizer in light! 
4. Then I use piece of the Summer Trio - GLO's newest limited edition kit. It gives the perfect sun kissed look for day or night at work or on the beach.
5. Throughout the day I stay hydrated with GLO's hydration mist. 

When my day is over I repeat my cleansing process with the purifying cleanser on my clarisonic and repeat the eye restore. I also use a B5 Hydration Serum  and my night cream is GLO's Moisture Rich Cream! 

 

Last but not least if your the beach babe that wants the tan skin and the beautiful glow of the sun without the harmful rays - Color my hydrated is the safest way to achieve your perfect sunless spray tan!! Spray Tan FAQ 

 

Visit us as Ruthie's Eyes Website for more information! All products can be ordered by calling, texting or emailing!  610-724-3808 ruthieseyes@gmail.com 

 

Hope your having a great summer!

-Ruthie